Sync Story: BT Sport/Swindle

The football season is back, and for BT Sport it is earlier than ever. With the network’s Saturday Premier League games now starting at 12.30pm, new show Early Kick-Off is offering a morning’s worth of build-up, accompanied by a new theme from Swindle.

“I wanted to avoid going for something too predictable, like a laddy guitar track or a ’90s indie tune,” says BT Sport’s music supervisor Pete Kelly of the thought process behind the new track.

“I wanted a ...

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