Sync Story: Converse/Eartheater

Ben Homewood

Manners McDade are celebrating the recent signing of experimental New York-based musician and composer Alexandra Drewchin, who makes records under the name Eartheater.

The company has landed a big early sync with Converse’s recent spot, The Woman Who Lived In A Shoe. The ad comes in the form of an animated video that offers a twist on the titular nursery rhyme, based on a true story. Director Marie Hyon says the project is designed to “tell modern women’s stories”.

Eartheater’s ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...