Sync Story: TikTok/Jvke

While artists are racing to set up profiles to promote themselves on TikTok, the social media platform has been busy getting an act to front for them. 

Referencing lyrically several viral hits that have emerged through exposure on the app – and debuted on the plaform itself back in July – Upside Down by Jvke (the vowel deficient stage name of 19-year-old Jake Lawson) has been adopted by TikTok to soundtrack the UK TV ad for their It Starts ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...