Sync story: Tui/The Strokes

Ben Homewood

Daydreaming of summer holidays is surely one of the most popular pastimes in the early weeks of a new year in Britain, as winter continues apace and yuletide cheer makes way for reality.

It makes sense, then, that Tui’s winter campaign was in heavy rotation during the festive programming schedule, filling screens with shots of sun, sea and sand.

Filmed in Turkey and set to The Strokes’ single Someday , it tells the story of a bond between mother and ...

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