Syco managing director Tyler Brown has praised the songwriting prowess of contestants on the latest series of The X Factor.
Speaking in the latest issue of Music Week, he singled out the success of tracks from the show by Grace Davies and Rak-Su. While X Factor recordings are not chart eligible, Rak-Su’s original song Dimelo made No.1 on iTunes this week after triumphing in the vote on Saturday’s show (November 4).
Rak-WHAT?! @RakSuMusic made No.1! And yes, they (and us) are pretty excited about it! ???????????? #Dimelo #XFactor pic.twitter.com/vPQyRbdmje— The X Factor (@TheXFactor) November 7, 2017
“What I’ve noticed is that the audience now want originality, they want artists to be authentic,” Brown told Music Week.
After the first live shows (October 28-29), Grace Davies reached No.2 on iTunes with Too Young and Rak-Su made No.3 with Mamacita.
“I think the reason why people like Grace and Rak-Su is because they are authentic and they are great songwriters,” added Brown.
Syco are currently enjoying a massive hit with Camila Cabello's Havana.
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