The agreement follows on from last week's announcement that AMG is taking over the diaries at Students' Unions in Liverpool and Hertfordshire, but the Leicester contract is the first under the company's new strategy to involve a venue being renamed under the Academy brand.

Leicester's Union, housed in the Percy Gee building, is currently undergoing a £15m development. The introduction of a 1,450 capacity live music and club venue is an integral feature of this programme, with first-class facilities to ...