Apple Music has racked up more than 10 million subscribers in its first four weeks.
That's according to major label sources close to Hits who, bound by NDAs, have been given a look at Apple Music's initial figures by the Cupertino company.
Hits says that in the case of some tracks - particularly some hip hop titles - Apple's new service is actually doing similar numbers to Spotify.
It should be noted, however, that those currently using Apple Music are ...
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