BASCA launches campaign to demand fair share for songwriters

RHIAN JONES

The fight between songwriters and digital services is set to intensify in 2015, as the British Academy of Songwriters, Composers and Authors launches its “most important” campaign yet to demand a more equitable share of income generated via digital exploitation.

Titled The Day The Music Died, the BASCA campaign is asking for a 50/50 split in gross royalty income for writers from digital services, as well as a higher proportion of advertising income from platforms such as YouTube.

BASCA aims ...

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