BMG partners with China's Alibaba

Coral Williamson

BMG has signed a deal with e-commerce company Alibaba Group's Digital Entertainment division. 

The digital distribution deal will see Alibaba’s Digital Entertainment business unit promote BMG writers and artists through channels including its streaming apps, Xiami and TTPod. It will also monitor and take action against digital and mobile services who may infringe the rights of BMG clients.

The agreement includes digital rights to over 2.5 million copyrights, including recordings from such artists as Scorpions, Jean-Michel Jarre, Black Sabbath, Kylie ...

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