ITV Commercial and Shazam have partnered to make the The BRIT Awards 2013, on February 20, the first live Shazam-enabled programme in the UK.

The ceremony will be broadcast on ITV next Wednesday between 8pm and 10.15pm.
 
As part of the live broadcast, ITV is offering viewers the chance to Shazam the programme and have exclusive content delivered to their smartphone. When users utilise the Shazam App to tag the show during the broadcast, they will receive access to ...