The campaign will see the drinks company give away songs from the iTunes store in 2bn promotional packs of Coca-Cola, Diet Coke and Coke Zero before the end of August.

The on-pack promotion will also offer customers the chance to win iPods and attend Coke and iTunes-sponsored concerts across Europe.

The Coke and iTunes summer concerts will see headline acts playing with newer acts from Coca-Cola's grassroots programme that allows undiscovered artists to upload their music on Coke's website( www.coke.com/music ...