Daniel Ek: '200 streams equals one download'

Tom Pakinkis

Spotify founder Daniel Ek has spoken candidly about the amount of revenue rights-holders can expect to earn from streaming services, saying it will take 200 streams of a song to earn the equivalent of a paid for download.

Speaking to QZ.com, Ek went on to say that beyond that number, however, the streaming model is “better”, its effect simply kicks in further along the lifecycle of a track.

“I can tell you it will take you 200 song listens ...

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