Digital music remains a "highly splintered environment", claims report

These are chief among the finding from Forrester Research's new study - 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits.

Mark Mulligan, the report's author says, we are faced with a "highly splintered environment in which the consumer must navigate multiple technologies and applications throughout [their] music experience journey".

He claims that the "siloed nature" of digital music consumption is the result of a "lack of flexibility from rights owners, business models of stakeholder companies, and limitations of ...

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