These are chief among the finding from Forrester Research's new study - 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits.
Mark Mulligan, the report's author says, we are faced with a "highly splintered environment in which the consumer must navigate multiple technologies and applications throughout [their] music experience journey".
He claims that the "siloed nature" of digital music consumption is the result of a "lack of flexibility from rights owners, business models of stakeholder companies, and limitations of ...
Register for a Music Week trial to access this article.
Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.Start your free trial