EMI to understand consumer behaviour with new site

Paul Williams

Instead it is understood the aim of the planned EMI.com site will be for the major to understand more about consumer behaviour in relation to EMI acts. The site is expected to offer a mixture of free and paid-for content.

"The primary goal of EMI.com is to be a consumer lab, a lab where the company can learn more about what consumers are doing and what to do with EMI's music and ultimately help to provide a better service for ...

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