ERA: Friday global release 'is being promoted regardless of evidence'

Tom Pakinkis

ERA has warned that adopting Friday as an international release day would mean logistical problems and additional costs for both digital and physical retailers, and has urged those promoting the plan to better consider evidence surrounding the issue.

[UPDATE: The BPI has responded with the following statement: “The statement from ERA is a little surprising.  The meeting on 3 October was very inclusive, allowing a wide range of stakeholders to set out their views. There was strong support overall in ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...