Baggs has previously worked for Top Of The Pops magazine, Popjustice, Channel4.com/music, as well as writing sections for Attitude, The London Paper, Now and Yahoo.

Before being scouted by Gigwises's publishing seniors - Giant Digital - Baggs was managing all online content and social media for the Brit Awards 2012.

Andrew Day, Giant Digital COO, said: "We had a lot of very high calibre applicants for this position. Michael impressed us greatly with his vast array of experience in online ...