HMV opens its Love Shack

The campaign, which features a tagline of "move closer" with a specially adapted Nipper logo, will be supported across the retailer's 280 stores through in-store and window displays, as well as online at hmv.com and via selected national press advertising.

The Love Shack is a photobooth featuring Boothnation Photostream technology. Visitors enter the booth and select from a number of a heart-shape graphics bearing the title of a famous love song, which they can then include in their free set ...

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