How to build a loyal following on Twitter


Music Week talks to Twitter UK's head of entertainment Sunil Singhvi (pictured) to discover his top tips for how new artists and bands can use the service to build a loyal fanbase.

As a marketing tool for musicians Twitter is second to none. With musicians making up seven of the top 10 most followed accounts, the music industry has been at the forefront of innovation during the social networking site's rise to internet prominence in recent years.

Justin ...

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