Industry 'does not know' consumers, claims dti

The UK record industry does not know enough about the "mundane" lives of its consumers to build accurate business models in the digital world, according to new DTI-sponsored research unveiled tomorrow (Tuesday 12/3/02).

The Digital Music Mission (DMM) team - including EMI's Fergal Gara, BBC Music Online's Simon Hopkins and led by University of Surrey sociologist Dr Nina Wakeford - behind the Monetising Anarchy report will tell music executives that they need to fund more research into the everyday behaviour ...

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