The UK record industry does not know enough about the "mundane" lives of its consumers to build accurate business models in the digital world, according to new DTI-sponsored research unveiled tomorrow (Tuesday 12/3/02).
The Digital Music Mission (DMM) team - including EMI's Fergal Gara, BBC Music Online's Simon Hopkins and led by University of Surrey sociologist Dr Nina Wakeford - behind the Monetising Anarchy report will tell music executives that they need to fund more research into the everyday behaviour ...
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