Lexus Europe in 'creative partnership' with will.i.am
Lexus is partnering with will.i.am in its Striking Angles campaign for the launch of the new Lexus NX car.
As part of the campaign, will.i.am will design his own limited edition Lexus NX as well as starring in the brand’s newest TV advertisement, set to be released later this year.
A short collaboration film featuring the singer has already been released. The film brings will.i.am’s Dreamin’ About The Future track to life with animated graphics and projection-mapped visuals.
The track also ...
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