Lexus Europe in 'creative partnership' with will.i.am

Murray Stassen

Lexus is partnering with will.i.am in its Striking Angles campaign for the launch of the new Lexus NX car.

As part of the campaign, will.i.am will design his own limited edition Lexus NX as well as starring in the brand’s newest TV advertisement, set to be released later this year.

A short collaboration film featuring the singer has already been released. The film brings will.i.am’s Dreamin’ About The Future track to life with animated graphics and projection-mapped visuals.

The track also ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...