LG Arena partners with Zenith Watches

Coral Williamson

The NEC Group’s LG Arena has struck a deal with Zenith Watches, making the high-end watchmaker an exclusive partner for the venue.

The deal, brokered by the NEC Group’s marketing agency Eight Feet Tall, makes Zenith Watches the official timekeeper of the 15,000-capacity arena. Zenith Watches will have prime positioning within the LG Arena, bespoke promotional emails to The Ticket Factory’s targeted databases and hospitality opportunities at the venue.

Alex Perkins, sponsorship manager at the NEC Group, said: “The fact ...

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