YouTube partners using the Store, which is to be rolled out globally in the coming weeks, will be able to sell artists' merchandise, digital downloads, gig tickets and meet and greet experiences directly to fans using their channels.

Product sales will be hosted by affiliated companies such as Topspin, Songkick, iTunes and Amazon.

Additionally, YouTube has simplified the process in which independent labels sign up to partner deals and receive revenue when music is played.

In relation to these changes, ...