The music video for the new single World Gone Sour (Lost Kids), developed by the Wu-Tang Clan artist in conjunction with the Kraft Foods owned brand, is designed to showcase the rebellious nature of the candy, which is both sweet and sour.

The plotline of the music video also promotes an upcoming Sour Patch Kids video game, which will be made available across a variety of consoles this winter.

Fans of the candy brand can visit the Sour Patch Kids ...