In addition to establishing Monsters Of Rock, Maurice is perhaps best known for co-promoting 1985's historic Live Aid concert at Wembley Stadium with Harvey Goldsmith, where his status among the artist fraternity helped ensure that rock's elite performed on the day.

Born in the West Midlands town of Wednesbury, Maurice began dabbling in the music business while serving his apprenticeship at John Thompson's engineering works in Wolverhampto,n where he used a public phone box as his first office, managing an ...