Music video age-rating pilot 'start of a global movement'


Vevo boss Nic Jones (pictured) has tipped the UK to lead a global movement to better regulate online music videos for a family audience.

This week, a Government-backed scheme, run by the BPI and BBFC in partnership with Vevo, YouTube, Sony, Universal and Warner, to age-rate online music videos has reached stage two of its roll out. Age ratings are now being displayed on music videos the three major labels upload to the digital service providers.

However, it’s ...

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