'Music video is now one of the most important promotional tools after the music itself'

This year’s UK Music Video Awards take place in London on Thursday November 5 with the ceremony being staged for the first time at the Roundhouse in Camden.

There are also two other music video-focused events which will take place in the build-up to the UKMVAs. Firstly, on November 3, BUG, BFI Southbank’s long-running music video showcase hosted by Adam Buxton will hold a special show celebrating The Beatles’ promotional films and music videos, which are now restored. Then, on ...

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