Rhapsody, Spotify and the battle for the US

Leaked figures this week suggest Spotify has steep ambitions to reach 50 million users in the US in its first year, partly through integration with Facebook.

Of course, having 50m users is not the same as having 50 million subscribers and the economics of its freemium model require high conversion rates and significant upsell of users to its paid tiers.

In Europe, Spotify has 1 million paying subscribers across seven markets - equal to 15% of its active user base. ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...