Shoot Music: "Sport is tribal, which is something music has lost"

The past couple of years alone have affirmed just how effective sport can be in bringing people together on a global scale – it’s a quality that is perhaps only rivaled by the power of music.

The sporting world has always been an international platform and one that the music industry has been keen to exploit. From World Cup ad syncs to Superbowl performances, both music and sport have a history of coming
together in highly successful and mutually ...

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