SoundCloud defends its model

RHIAN JONES

SoundCloud has fiercely defended its unlicensed streaming model, explaining that its journey to monetisation for creators was always part of its business plan.

After recently announcing plans to incorporate advertising, as well as launching an ad-free subscription model as part of new licensing deals with entertainment companies, Jeff Toig, chief business officer at SoundCloud, said the platform is taking the next step of its development.

“Building a company takes time and SoundCloud has been built in three phases,” Toig ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...