Brands can now tap into Spotify's 1.5 billion playlists

Murray Stassen

Brands can now tap into Spotify’s 1.5 billion-plus playlists to target behavioural audience segments across mobile and desktop with a new service called Playlist Targeting, launched via the company’s Spotify for Brands platform.

Starting May 1, brands will be able to target unique audience segments based on streams from playlists. 

Playlist Targeting is part of an updated suite of Spotify audience targeting capabilities that allow brands to target campaigns across mobile and desktop platforms.

With Playlist Targeting, brands can target audience ...

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