Spotify is said to be in talks with media companies to bring short video clips such as comedy skits to its platform, and the new feature could arrive later this month.
Millions of dollars have reportedly been offered to television companies and magazine publishers to get involved, as well as a share of revenue, according to the New York Times.
The aim is said to be to sell more advertising, as well as keep users engaged for a longer ...
Register for a Music Week trial to access this article.
Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.Start your free trial