Ticketmaster has signed a two-year ticketing deal with independent festival, Standon Calling.
The Hertfordshire event started life in 2005 as a birthday party for the event’s founder Alex Trenchard and now attracts more than 10,000 people.
The primary ticketing partnership will see Ticketmaster provide a branded white label solution for Standon Calling to sell its own tickets, as well as keeping tickets available through Ticketmaster’s.
“Working with Ticketmaster gives us the confidence to know that we have access to fantastic marketing reach ahead of the festival, and an experienced team on site at the event,” said Trenchard. “Being able to sell our tickets seamlessly through our own branded site is hugely important to us and it’s great to have found a solution that fits so well with that.”
Suede, Jess Glynne and Kelis are scheduled to headline the 2016 festival from July 29-31. This year will see an additional day, on Thursday, July 28, which will be focused on food. Fans will be able to purchase individual day tickets for this, or combine as part of their weekend ticket.
Ticketmaster MD Andrew Parsons said, “This partnership underlines our commitment to working with clients across the board, including independent festivals. Standon Calling has grown from strength to strength over its 10-year history and we look forward to helping them achieve their goal of reaching even more fans going forward.”