T-Mobile to sponsor TomorrowWorld after SFX partnership expansion

Tom Pakinkis

SFX Entertainment and T-Mobile have expanded their partnership, with the mobile operator becoming a sponsor of TomorrowWorld, Electric Zoo and Mysteryland festivals in 2014 and 2015.

The second edition of TomorrowWorld – sister to Europe’s Tomorrowland - is scheduled for September 26–28 in Atlanta, Georgia. With more than 120,000 visitors in its first year, the US dance event is expected to attract 150,000 visitors this year.

Headliners for New York’s Electric Zoo from August 29-31 include David Guetta, Dada Life, ...

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