Ticketmaster has revealed further details of its plans to start selling tickets directly on Facebook.

Fans have previously used Facebook Official Events to discover live events related to specific artists, teams and venues, but the new integration will enable fans to purchase tickets at the point of event discovery.

The new feature will be available on Facebook mobile web, mobile app and desktop by the end of the month, initially only across North America.

“At Ticketmaster, we’re continuing to build ...