The new .tickets domain register is part of “the biggest change to the internet since it was invented”, according to the domain's co-owner.

The top level domain (TLD) for the ticketing sector is owned by London-based start-up Accent Media, run by co-CEOs Steve Machin (pictured), formerly of Live Nation and Ticketmaster, and ex-IBM Global Networks head of strategy Gary Fisher.

The new domain names go on general release next week following a “sunrise period” limited to pre-registered trademark ...