Universal Publishing strikes landmark YouTube licensing deals

Universal Music Publishing has inked interesting licensing deals with two major players in the world of YouTube cover versions.

The deals are with multi-channel networks (MCNs) Fullscreen and Maker Studios, who between them pull in around 4 billion YouTube views every month.

Revenue will now be derived from advertising on Fullscreen and Maker's videos, which will now be shared between the MCNs, UMPG and its writers.

Although the revenue coming in from both is predicted to start off relatively small ...

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