Vevo reached a landmark 10 billion monthly global views in January, which is an 86% increase YoY from 2014’s 5.4 billion views.
Two billion views were from the US alone, up from 1.2 billion in January 2014, marking the first time the service had recorded this number of views from its biggest market.
Mexico is Vevo’s second largest market and, since its launch in the territory in early 2014, has provided over 1 billion monthly views.
According to Vevo, mobile ...
Register for a Music Week trial to access this article.
Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.Start your free trial