Vevo strikes deal with Apple to stream iTunes Festival performances from SXSW

Digital video platform Vevo has signed a partnership with Apple to stream all of the gigs from the newly-launched iTunes Festival at SXSW this week.

The iTunes shows in Austin, Texas begin tonight, with Coldplay supported by London Grammar and Imagine Dragons. 

From today (March 11) through to Saturday, March 15, Vevo iOS and Apple TV viewers, as well as Mac Safari, can watch the gigs live as they happen.

Apple announced its first non-UK-based iTunes Festival last month, when ...

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