Warner Music Group strikes licensing deal with SoundCloud

Tom Pakinkis

Warner Music Group is the first major music company to forge a partnership with SoundCloud.

The deal covers SoundCloud's ad-supported, creator partner program, On SoundCloud, and its subscription streaming service, which is due to launch in the first half of 2015.

The agreement includes licensing terms that will provide WMG and its artists greater ability to manage the availability of content, according to the major, "while providing a path towards delivering additional revenue from user-generated mixes and mash-ups of WMG ...

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