As part of the agreement, Warner will provide a range of digital music products including premium album bundles with additional content such as rare tracks, remixes, interactive booklets and videos. To coincide with the new offering, which debuts this week, Tesco Digital will launch an online marketing campaign across the website to promote Warner content.
Warner Music UK senior vice president commercial and operations Alan Young says, "Given that Tesco.com is a wide-ranging retail store, its increasing focus on downloads ...
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