Why is Twitter investing in headphone startup Muzik?

Murray Stassen

Twitter has invested in 'connected headphone' company Muzik, and the company's products will be on display at Twitter's stand at tech trade show CES in Las Vegas this month.

The deal marks Twitter's first hardware investment. But who are Muzik, and why has this company been selected to be Twitter's first hardware investment?

The company has developed wireless headphones that offer playback control on the sides of the device. It was founded in 2012 by product designer Jason Hardi. ...

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