Blair is best known as the producer of Lady Gaga’s Grammy-nominated 2011 hit Born This Way, while his catalogue includes various other Gaga hits such as The Edge of Glory, Applause and The Cure. He was part of the production team on 2013’s Artpop album.
He is credited as a co-writer on the following A Star Is Born tracks: Look What I Found, Heal Me, I Don’t Know What Love Is, Is That Alright?, Why Did You Do That? and Hair Body Face.
We have been great fans of Paul's for many years
Sarah McCann, Primary Wave Music Publishing
Sarah McCann, senior director, creative at Primary Wave Music Publishing said: "We have been great fans of Paul's for many years. His musical talent and vision are highly respected within the creative community and we are happy to welcome him to the Primary Wave team. From a DJ, to a multi-platinum selling producer, not to mention his partnership with the W Hotel, he is an innovator that will continue to inspire creatives and executives for years to come."
The Chicago-based Blair has plans to release his own music in early 2019, and has also worked with DNCE, Pitbull and Sia. He was named North American musical director of W Hotels in 2015.
Blair has released a number of solo projects and featured in the Anheuser-Busch Pac-Man commercial for Super Bowl XLIX. His remixes have appeared in TV commercials including for Beats By Dre, Ford and Shiseido.