Sync Story: Inside Fred Ashworth's BBC Winter Olympics placement

Ben Homewood

Anyone who watched the BBC’s Winter Olympics coverage will be familiar with its intro music.

Set to icy animations, the pulsating composition is the work of Fred Ashworth, head of production at Native Music.

“The concept from early on was that the music should be built around authentic Korean drumming,” Ashworth tells Music Week.

“So we studied Korean drums and discovered the Buk and the Janggu – two instruments that can produce a variety of sounds. From big, booming hits, ...

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