The earthy tones of Rag’N’Bone Man’s now ubiquitous hit Human might seem an odd match for the space-scapes, guns and lasers that trail a video game set in the Milky Way in the 22nd century, but there’s more to this sync than meets the eye.

“In this instance, for a games trailer in the sci-fi world Human was apt, and because Rory [Graham] is a fan of gaming it felt like a good match,” says Ian Neil, director of film ...