Sync Story: Inside The Luka State's Sky Sports placement

Ben Homewood

The key to The Luka State’s hook up with Sky Sports for a new promo trailing the broadcaster’s Action and Arena channels lies in the ‘woah’ refrain of their track Bring This All Together.

Simon Pursehouse, director of music services at Sentric Music, says he saw the song’s potential as soon as the Cheshire four-piece sent it to him.

“We knew it had sports coverage written all over it,” he says. “The second we made sure it was clearable under ...

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