Sync Story: Inside the Shape Of Water/Andrew, Gordon & Steel's placement

Ben Homewood

When songwriters Mark Gordon and Paul Steel went to America for last June’s LA Sync Mission songwriting camp, hosted by the BPI, MPA and DIT, they had no idea what would come of it.

One of many briefs the pair were given, Gordon tells Music Week, was “to write a ‘60s-style radio or
TV ad for an imaginary product for a possible usage in an unnamed, Oscar-winning, director’s new film.”

That film, it turned out, was Guillermo Del Toro’s The ...

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