PIAS signs up to We7
Tuesday, Sep 9th 2008 at 4:52PMThe deal means We7 users will be able to listen to full tracks and albums from the PIAS repertoire on an unlimited basis at no cost, as well as buy a-la-carte downloads.
PIAS Digital has also agreed to manage audio advertising on behalf of the labels it represents, giving them the opportunity to advertise their repertoire on We7.
PIAS Entertainment Group director of digital and business development Adrian Pope says, "The We7 ad-funded model is very appealing to many of ...
Login to access this article
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowSubscribe
If you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now
