Last.fm evolves into Last.TV
Tuesday, Oct 27th 2009 at 10:13AMThe Last.TV offering will be available both online and offline, although initially it will be available via the main Last.fm site.
Last.fm was acquired by US media company CBS two years ago for $280m (?171m) and this move into TV is its latest strategy to reposition and build the Last.fm brand globally.
The initial TV offering will be based around music festivals in Europe - either through building bespoke events or partnering with existing festivals.
Last.TV is expected to launch ...
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