Under the initiative, which is known as Live Connection, artists will be charged £775 plus VAT in return for a session at a closed O2 Academy venue, where they will record a three-song audio set and video. These performances will then be mixed and synced before being uploaded to Live Nation's servers.

Crucially, the content will be actively promoted to executives in the music industry and a network of 16 million music fans.

The service is the brainchild of sound ...