'Billiemania': Polydor plots big opening for 'most exciting pop star in the world'

Andre Paine

Polydor co-president Tom March has told Music Week that the UK is an “incredibly important market” for Billie Eilish.

The 17-year-old US artist’s debut, When We All Fall Asleep, Where Do We Go?, is released on March 29.

“She breaks every rule, she’s a trailblazer,” said March. “She’s the most exciting pop star in the world.”

The debut album follows the slow-burning streaming success of the 2017 EP, Don’t Smile At Me, which took 31 weeks to reach its No.12 ...

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